The philosophy of company founder Margarete Steiff, ‘For children, only the best is good enough’, is still the heart of the activities of the traditional company, located in Giengen. For this reason, Steiff is celebrating the teddy bear’s 120th birthday with a special charity initiative “To bear a helping hand”, the proceeds of which will go to the United Nations Children’s Fund (UNICEF). Limited-edition Teddy bears created for this project are designed by celebrities and well-known brands, thus making each one a one-of-a-kind treasure. Fashion and Accessory Design students from Pforzheim University School of Design as well as the students of the Faculty of Textiles at the TEXOVERSUM of Reutlingen University teamed up with the international personalities to create the bears. Each one of them is absolutely unique! Bid here on the Teddy of Hollywood star Bruce Willis and his wife Emma – a tribute to Bruce Willis best-known role as cop John McClane in “Die Hard”!

Discover more unique auctions for the good cause!

You bid on a unique piece: a Steiff Teddy bear designed by Bruce and Emma Willis.

• One-of-a-kind Teddy bear, handmade especially for this charity auction
• Unique design by Bruce and Emma Willis
• Hand-signed on the paw
• Implementation in cooperation with the University of Applied Sciences Pforzheim
• with the famous button in the ear
• made of alternative hemp material
• Height: 40 cm
• Certificate of authenticity is enclosed

The proceeds of the auction will be donated directly, without any deduction of costs, to UNICEF, which will use the funds – in equal parts - to support the Ukraine emergency response and the international “Let us Learn” education initiative.

All designers and creative designs were exclusively selected (and developed) by Steiff. UNICEF does not endorse any company, brand, product, service or design.