RTL – Wir helfen Kindern e.V.
Since its first emission in 1996, the RTL-Spendenmarathon attracted a lot of media attention: not a fundraiser gala, but something absolutely new was born. Not only the way of fundraising was praised but also how RTL used the donations. The foundation RTL - Wir helfen Kindern e.V. is independant from the TV channel RTL. Each non profit organization with the aim of helping children and teenagers can be supported if it presents a convincing project. "By research, we identify the projects that will be supported with the spectators' donations. Directly and without any detours“, Anke Schäferkordt, CEO of RTL and chairwoman of the foundation, explains.
Das Projekt der RTL – Wir helfen Kindern e.V.
RTL – Wir helfen Kindern
Prominent Godparents for children in need
In the context of the RTL-Spendenmarathon, celebrities campaign for different children's aid projects. Additionally, donations are used for 15 RTL children's houses where pupils get homework help, assistance and creative play and education offers.